In 1906 Henrik Ibsen wrote: “A Picture is worth a thousand words”. Now we use social media: Instagram / Facebook / Yelp / TickTock etc, etc, etc, to explore the world and make plans about our next adventure a/o purchase. A great photograph is worth so much more than a thousand words, it can be worth hundreds of thousands of dollars and contribute to a brands success in this highly competitive market. With the widespread use of phone cameras, those companies that invest in high quality, creative, artful images & videos set themselves apart and grab the attention and loyalty of their viewers and consumers.
High quality creative images suggests quality everywhere and, vice versa.